9/15/2009

Golden Week a golden time for travel industry


Mainland tourists are expected to make the upcoming Golden Week truly golden. With a longer holiday this year, a record 200 million travelers are set to drop an estimated 100 billion yuan ($14.6 billion) on vacations during the upcoming Golden Week, said the China Tourism Academy.

The Chinese National Day holiday, which falls in the first week of October, and the Mid-Autumn Festival, which falls on Oct 3 this year, will provide an eight-day holiday from Oct 1-8.

The average traveler is expected to spend 500 yuan this year, up from 448 yuan in 2008. Last year, 177 million tourists hit the roads during Golden Week.

Because of the additional day, nearly 30 percent of 1,500 netizens surveyed said they may arrange longer trips, and 10 percent said they would increase their budgets. The number of people, who plan to travel for five or six days during Golden Week, increased by 50 percent compared with last year.

The China Tourism Academy estimated that 1.2 million mainland tourists will visit Hong Kong, Taiwan and Macao during the week, and that 300,000 will travel abroad.

Insiders said the price of tours to overseas destinations usually increases at least 20 percent during Golden Week, but this year the increase will be around 10 percent. It will encourage more tourists to book vacations.

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